Your Vancouver or Portland House Didn’t Sell. What Now?

by Ken And Susan Rosengren

Your Vancouver or Portland House Didn’t Sell. What Now?    Your Vancouver or Portland House Didn’t Sell. What Now?

If your listing expired in December, you aren't stuck. Data shows that 54% of homeowners who relist with a new agent end up selling, compared to only 36% who stay with the same representative. In the current PNW market, a "stale" listing usually just needs a strategy reset to tap into the high buyer demand of January 2026.

Why didn't my home sell in late 2025?

In the Portland-Vancouver metro, the average "days on market" has crept up to 36–42 days. If your home sat longer than that without an offer, it usually falls into one of four categories.

1. The "2021 Pricing" Trap

Many sellers are still pricing based on the peak frenzy of a few years ago. Today's buyers are rate-sensitive and selective.

  • The Reality: Local data shows that homes priced even 4% above market value are currently being overlooked.

  • The Fix: We provide a "Real-Time Value" analysis based on January 2026's active competition in neighborhoods like Camas or NE Portland, not just past sales.

Your Vancouver or Portland House Didn’t Sell. What Now?   2. Missing "Digital Curb Appeal"

 With 51% of buyers finding their home online, your first showing happens on a smartphone. If your photos didn't   "pop" or your home lacked professional staging, buyers likely scrolled right past.

  •  The Fix: At Lucido Global, we use high-end architectural photography and virtual tours to ensure your home   stands out in the "Warming" buyer traffic of early 2026.

 

 

3. Exposure & Marketing Reach

If your previous agent simply put a sign in the yard and hoped for the best, you missed out.

  • The Lucido Edge: We use targeted digital ads and social media strategies to put your home in front of the 63,000+ buyers currently active in the Portland/Vancouver market.

How does relisting with a new agent help?   Your Vancouver or Portland House Didn’t Sell. What Now?

Relisting creates a "New Listing" notification on Zillow, Redfin, and the MLS, effectively resetting your days on market.

  • Fresh Eyes: A new agent brings a different perspective on your home’s "sticky points."

  • Negotiation Reset: Starting fresh allows you to be more flexible with 2026 buyer requests, such as closing cost credits or rate buydowns, which are currently helping 46% of local homes reach the finish line.

Your Vancouver or Portland House Didn’t Sell. What Now?  Bottom Line: Same House, Different Strategy

Your home is likely part of the 96% of properties still worth significantly more than their original purchase price. You have the equity; you just need the right partner to unlock it. As a top-tier team with 20 years of experience, we specialize in taking "expired" listings and turning them into "sold" success stories.

Ready for a "Listing Audit" to see why your home didn't sell? Let’s connect for a no-obligation strategy session.

Lucido Global Team Portland / Vancouver Phone: 360.609.0226 Email: KenRosengren@LucidoGlobal.com

 

 

 

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Ken And Susan Rosengren

Ken And Susan Rosengren

Broker | License ID: WA 94999, OR 201205618

+1(360) 609-0226

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